Akademik Dersler - İçerik

Distinguishes the concept of public relations writing and classifies the stages of efficient message writing process.
Explains how to create a convincing and effective message.
Explains the steps in the writing process of public relations messages.
Explains how the relations with media should be and how these relations can be improved.
Distinguishes news writing and its techniques and designs these techniques with respect to Public Relations Writing.
Explains the value of news and rules of journalism.
Applies 5N 1K Rule.
Applies news writing techniques (reverse pyramid, regular pyramid, square rule, free editing technique etc.).
differentiate what press bulletin is and decide to write press bulletin on which subjects.
Prepares a draft of a press release in accordance with the characteristics of mass communication tools (printed media, radio, television).
Designs applications in order to use the communication tools most effectively for the purpose of public relations.
Practises the intended use of tools such as press article, news letter, brochure, press file, book, handbook, newspaper etc.
Practises the effective presentation techniques.
Develops a public relations campaign.
Applies a case event considering the aims of public relations writing.