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Week - 1 |
Story and related concepts |
|
Week - 2 |
The importance of story in marketing communication |
|
Week - 3 |
Brand stories |
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Week - 4 |
Story in destination marketing |
|
Week - 5 |
Storytelling in advertising |
|
Week - 6 |
Story and persuasion |
|
Week - 7 |
Practice |
|
Week - 8 |
Still image stories |
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Week - 9 |
Native ad stories |
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Week - 10 |
Story design and realism |
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Week - 11 |
Ad campaign stories |
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Week - 12 |
Digital storytelling |
|
Week - 13 |
Practice |
|
Week - 14 |
Evaluation |
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