Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Storytelling in Advertising	RHİ366	VI. SEMESTER	2+2	5.0

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	DOÇ. DR. SERDAR YILDIZ
Mode of Delivery	This course is conducted only in the form of face to face education.
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional program component for this course.
Recommended Reading List	-
Assessment methods and criteria	Mid-term exam, Final project
Work Placement	-
Catalog Content	Basic Concepts: Narrative, Story, Drama, Character, Plot, Causality, Chronology, Imagery; Story and Communication: Storytelling, Effects of story, Importance of story in marketing communication, Brand stories, Story in destination marketing; Story and Persuasion: Narrative transportation, Empathy, Identification, Mental simulation, Perceived realism; Storytelling in advertising: Narrative ads, Narrative ad formats, Narrative ad analysis, Narrative advertising practices, Ad campaign stories; Digital storytelling.