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Week - 1 |
Transformation in Marketing Communications |
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Week - 2 |
Technological Developments and Consumer Trends |
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Week - 3 |
In-depth Analysis of New Consumer Trends-1 |
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Week - 4 |
In-depth Analysis of New Consumer Trends-2 |
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Week - 5 |
In-depth Analysis of New Consumer Trends-3 |
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Week - 6 |
Mid-term:Making a presentation of a specific new consumer trend and its reflections on marketing communications |
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Week - 7 |
In-depth Analysis of New Technological Developments and How Brands Use Those New Technologies -1 |
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Week - 8 |
In-depth Analysis of New Technological Developments and How Brands Use Those New Technologies-2 |
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Week - 9 |
In-depth Analysis of New Technological Developments and How Brands Use Those New Technologies-3 |
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Week - 10 |
Group Work: Imagining new products/services which offer solutions to a new consumer trend |
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Week - 11 |
Group Work: In-depth desktop research related to the imagined new product/service |
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Week - 12 |
Group Work: Presentation on the definition of the problem and how to solve it with the new product/service |
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Week - 13 |
Group Work: Making of a short video of the project |
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Week - 14 |
Final: Presentation the short video |
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