Week - 1 |
Consumer Research and paradigms |
Week - 2 |
Judgement and Decision Making |
Week - 3 |
Judgement and Decision Making |
Week - 4 |
Exposure, Attention and Perception |
Week - 5 |
Exposure, Attention and Perception |
Week - 6 |
Memory |
Week - 7 |
Memory |
Week - 8 |
Learning/ Knowledge |
Week - 9 |
Learning/ Knowledge |
Week - 10 |
Attitudes, Persuasion and Behaviour |
Week - 11 |
Attitudes, Persuasion and Behaviour |
Week - 12 |
Emotions |
Week - 13 |
Emotions |
Week - 14 |
Self and Extended Self |