| Catalog Content |
Attitudes; One-dimensional model of attitude (The expectancy-value model), Means-end chain theory, Multidimensional models of attitude, The role of emotions in consumer behavior, Attitudes and emotions to action; The theory of reasoned action, The theory of planned behavior, The MODE model, Alternative theories (The theory of trying, The theory of self-regulation, Consumption as a goal-directed activity), Attitude Change; The elaboration likelihood model of persuasion (ELM), Cognitive processes in consumer information processing; Perception, Categorization, Schemas, Memory |
Anadolu Info Package 
Turkish 
English