Week - 1 |
Concept of Corporate Social Responsibility: Its importance and Benefits |
Week - 2 |
Concepts related CSR |
Week - 3 |
Development of CSR Concept |
Week - 4 |
Trends and critical decision making areas of CSR |
Week - 5 |
Sustainability and Sustainable Development Goals |
Week - 6 |
Corporate Responsible Initiatives |
Week - 7 |
Cause Promotion and Corporate Philanthropy |
Week - 8 |
Social Marketing |
Week - 9 |
Social Responsible Business Practises and Cause Related Marketing |
Week - 10 |
Comcept of Ethics |
Week - 11 |
Theories of Ethics |
Week - 12 |
Ethical decision making in corporations |
Week - 13 |
Ethics in Marketing Communications |
Week - 14 |
Ethics in Corporate Communication |