Akademik Dersler - İçerik

Weeks	Topics
Week - 1	From Public Relations to Corporate Communication
Week - 2	Corporate Communication Writing
Week - 3	Corporate Communication Author's Roles and Responsibilities
Week - 4	News Concept and News Value in Corporate Communication
Week - 5	Preparation for Writing and the Writing Process
Week - 6	Media Relations in Traditional and Digital
Week - 7	Persuasion in Corporate Communication Writing
Week - 8	Writing for Traditional Media
Week - 9	Writing for Social Media
Week - 10	Writing for Corporate Communication Tools (Press Release, Interview, Corporate Newspaper, Corporate Magazine)
Week - 11	Writing for Corporate Communication Tools (News Letter, Inserts, Speech Texts, Corporate Advertising)
Week - 12	Writing for Corporate Communication Tools (Brochure, Poster, Booklet, Social Media Contents)
Week - 13	Writing in Times of Crisis
Week - 14	Analysis of Corporate Communication Tools