Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Course description, the method to be followed
Week - 2	Explanation of general concepts; tourism, place, experience
Week - 3	Stages of development of marketing: first and second period
Week - 4	Stages of development of marketing: third and fourth periods
Week - 5	The concept of customer/guest and types of customers
Week - 6	Customer/guest concept and determination of customer needs
Week - 7	The Service Triangle Model
Week - 8	Service Triangle Model: Müşteri lişkileri
Week - 9	Service Triangle Model:Service Strategy
Week - 10	Service Triangle Model: Employees and the internal customers
Week - 11	Service Triangle Model: Space and service equipment
Week - 12	Evaluation of customer experience (satisfaction) according to the Service Triangle Model
Week - 13	Experience and place belonging (attachment)
Week - 14	Evaluation of the semester and the course within the framework of case studies