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Week - 1
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Course description, the method to be followed |
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Week - 2
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Explanation of general concepts; tourism, place, experience |
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Week - 3
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Stages of development of marketing: first and second period |
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Week - 4
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Stages of development of marketing: third and fourth periods |
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Week - 5
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The concept of customer/guest and types of customers |
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Week - 6
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Customer/guest concept and determination of customer needs |
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Week - 7
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The Service Triangle Model |
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Week - 8
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Service Triangle Model: Müşteri lişkileri |
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Week - 9
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Service Triangle Model:Service Strategy |
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Week - 10
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Service Triangle Model: Employees and the internal customers |
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Week - 11
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Service Triangle Model: Space and service equipment |
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Week - 12
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Evaluation of customer experience (satisfaction) according to the Service Triangle Model |
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Week - 13
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Experience and place belonging (attachment) |
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Week - 14
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Evaluation of the semester and the course within the framework of case studies |
Anadolu Info Package 
Turkish 
English