Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction to Marketing – Fundamental Concepts and Models
Week - 2	Marketing in the Context of New Media
Week - 3	Digital Marketing Strategies
Week - 4	Consumer Behavior and Market Segmentation
Week - 5	Brand Management and Corporate Identity
Week - 6	Integrated Marketing Communication (IMC)
Week - 7	Social Media Marketing
Week - 8	Content Marketing and Storytelling
Week - 9	SEO and SEM – Search Engine Marketing
Week - 10	Mobile Marketing and Emerging Technologies
Week - 11	Data Analytics and Digital Performance Measurement
Week - 12	Ethics and Digital Marketing Law
Week - 13	Case Studies in Campaign Analysis
Week - 14	Campaign Development Workshop