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Week - 1
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Introduction to Marketing – Fundamental Concepts and Models |
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Week - 2
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Marketing in the Context of New Media |
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Week - 3
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Digital Marketing Strategies |
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Week - 4
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Consumer Behavior and Market Segmentation |
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Week - 5
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Brand Management and Corporate Identity |
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Week - 6
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Integrated Marketing Communication (IMC) |
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Week - 7
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Social Media Marketing |
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Week - 8
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Content Marketing and Storytelling |
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Week - 9
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SEO and SEM – Search Engine Marketing |
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Week - 10
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Mobile Marketing and Emerging Technologies |
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Week - 11
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Data Analytics and Digital Performance Measurement |
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Week - 12
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Ethics and Digital Marketing Law |
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Week - 13
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Case Studies in Campaign Analysis |
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Week - 14
|
Campaign Development Workshop |
Anadolu Info Package 
Turkish
English