Akademik Dersler - İçerik

Defines the fundamental concepts of marketing, explains their historical development, and relates them to current communication environments.
Compares traditional and digital marketing strategies, evaluates their advantages and disadvantages, and discusses their applicability across different media environments.
Conducts audience segmentation based on user data, creates user profiles, and applies the persona development process.
Defines the concepts of brand identity, brand positioning, and customer loyalty; analyzes these concepts through successful campaign examples.
Analyzes integrated marketing communication (IMC) approaches, develops multichannel communication strategies, and ensures message consistency.
Produces content by taking into account the characteristics of social media platforms and designs channel-specific communication strategies.
Applies the processes of search engine optimization (SEO) and search engine marketing (SEM) at a basic level; performs keyword planning and ad copywriting.
Analyzes campaign performance data using Google Analytics and other digital measurement tools.
Identifies ethical issues encountered in digital marketing processes and develops solution-oriented proposals.
Develops an original digital campaign within a group project and presents it effectively in the classroom.