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Week - 1
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Introduction |
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Week - 2
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Pioneer mass media theories and powerful effects of the media |
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Week - 3
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Limited Effects |
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Week - 4
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Cultural Effects |
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Week - 5
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Uses and Gratification; Spiral of Silence |
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Week - 6
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Uses and Gratification; Spiral of Silence |
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Week - 7
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Agenda Setting, forming public opinion. |
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Week - 8
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Cultivation Theory |
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Week - 9
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Technological Determinism: H. Innis and M. McLuhan |
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Week - 10
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New Communication Technologies |
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Week - 11
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Critical Paradigm and Frankfurt School |
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Week - 12
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Student's Presentations |
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Week - 13
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Discussions and Evaluations |