Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Marketing Communications: Concept and Context
Week - 2	Developments in Marketing Communications and IMC
Week - 3	Advertising Activities and Management
Week - 4	Types and Tools of Public Relations
Week - 5	Personal Selling and Sales Force Management
Week - 6	Sales Promotion Mix and Management
Week - 7	Communication Dimensions of Product and Packaging
Week - 8	Communication Dimensions of Distribution and Price
Week - 9	Direct Marketing
Week - 10	Sponsorship and Cause-Related Marketing
Week - 11	Brand Communication and Brand Placement
Week - 12	Trade Shows and Exhibitions
Week - 13	Marketing Communication Planning Process
Week - 14	Ethics in Marketing Communication