Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction. Advertising as a Form of Persuasive Communication
Week - 2	Marketing Communication- The Effect of Communication- The Goals of Communication
Week - 3	How Do Ads Work? Learning, Perception, Attention
Week - 4	Developing Creative Strategies in Advertising- Elements of Analysis
Week - 5	Brand Positioning
Week - 6	Market and Competition Analysis
Week - 7	Consumer and Target Audience Analysis
Week - 8	Creative Strategy Planning Models: FCB and R &P
Week - 9	Creative Strategy Planning Models: FCB and R &P
Week - 10	Message Strategy: What will we say? Promise, Appeal
Week - 11	Message Strategy: How will we say?
Week - 12	Typologies of Message Strategies Depending on Brand Positioning
Week - 13	Applications of Creative Productions
Week - 14	Samples of Ads