|
Week - 1
|
Creartivity |
|
Week - 2
|
Profile of the advertising copywriters |
|
Week - 3
|
Insight |
|
Week - 4
|
Advertising cliches |
|
Week - 5
|
Relation between advertising copy and visual |
|
Week - 6
|
Type of headlines and examples |
|
Week - 7
|
Slogan |
|
Week - 8
|
Advertising copy for film |
|
Week - 9
|
Advertising copy for radio |
|
Week - 10
|
Copywriting for content markering |
|
Week - 11
|
Copywriting for an integrated campaign |
|
Week - 12
|
Brief and debrief for final project |
|
Week - 13
|
First assessment for the final project |
|
Week - 14
|
Last assessment for the final project |
Anadolu Info Package 
Turkish
English