Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Understanding the effects of advertising : communication and psychological perspective
Week - 2	Classic and contemporary approaches of conceptualizing advertising effectiveness
Week - 3	How consumers acquire and process information from advertising
Week - 4	How advertising affects consumer memory
Week - 5	How consumers form attitudes towards products
Week - 6	How consumers yield to advertising: principles of persuasion and attitude change
Week - 7	How advertising influences buying behaviour
Week - 8	Midterm
Week - 9	Beyond persuasion: achieving consumer compliance without changing attitudes
Week - 10	To understand online advertising
Week - 11	Persuasion via online interpersonal communication
Week - 12	Case studies
Week - 13	Case studies
Week - 14	Final Exam