| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. RASİME AYHAN YILMAZ |
| Mode of Delivery |
face to face |
| Prerequisites |
there is no prerequisities and co-requisities |
| Courses Recomended |
|
| Recommended Reading List |
|
| Assessment methods and criteria |
|
| Work Placement |
work placements are not compulsory in order to attend the course |
| Catalog Content |
UUnderstanding Advertising Effects: Communication and psychologic effects; Classical and Contemporary Approaches in Conceptualisation Advertising Activity; Data Processing and Knowledge Acquisition of Consumers; Advertising Influence to Consumer’s Memory; Consistency of Attitude towards Product; Principles of Persuasion and Attitude Changes; Effects of Advertising to Buying Behavior; Beyond Persuasion; Understanding Online Advertising; Persuasion through Online Personal Communication; Case Studies. |
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