Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Historical Development of Corporate Identity
Week - 2	Conceptual Limitation of Corporate Identity
Week - 3	Structures of Corporate Identity
Week - 4	Elements of Corporate Identity
Week - 5	Corporate Identity Strategy
Week - 6	Establishing the Corporate Identity
Week - 7	Corporate Culture
Week - 8	Corporate Behavior
Week - 9	The Concept of Corporate Image
Week - 10	Types of Corporate Image
Week - 11	Corporate Image Functions
Week - 12	Corporate Image Formation and Target Audience
Week - 13	Corporate Image Strategies
Week - 14	Corporate Images Policies