|
Week - 1
|
Theoretical Framework and Evolution of Marketing |
|
Week - 2
|
Agricultural Marketing Environment |
|
Week - 3
|
Marketing Information Systems and Research in Agriculture |
|
Week - 4
|
Market Segmentation and Target Market Selection |
|
Week - 5
|
Functions of Agricultural Marketing |
|
Week - 6
|
Agricultural Marketing Systems |
|
Week - 7
|
Midterm |
|
Week - 8
|
Agri/Food Value Chain and New Marketing Methods |
|
Week - 9
|
Financing in Agricultural Marketing |
|
Week - 10
|
Economic and Financial Parameters in Agri-Marketing |
|
Week - 11
|
Ethics in Agricultural Marketing and Ethical Models |
|
Week - 12
|
Ethical Dimensions of the Marketing Mix Elements |
|
Week - 13
|
Agricultural Marketing Planning |
|
Week - 14
|
Final Exam |