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Week - 1
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An Overview of Digital Media and Advertising |
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Week - 2
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Media Evolution |
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Week - 3
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Active Participation of Audience |
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Week - 4
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Digital Media and Interaction |
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Week - 5
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Participative Web: User Generated Content -1 |
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Week - 6
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Participative Web: User Generated Content -2 |
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Week - 7
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New Advertising Forms in the Digital Age |
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Week - 8
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Display Ads (Static images, banner, pop-ups) - Application |
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Week - 9
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Advertising through Email |
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Week - 10
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Advertising on Search Engines - Application |
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Week - 11
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Advertising on Social Networks |
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Week - 12
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Native Advertising |
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Week - 13
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Future of Advertising - 1 |
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Week - 14
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Future of Advertising - 2 |
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