|
Week - 1 |
An Overview of Digital Media and Advertising |
|
Week - 2 |
Media Evolution |
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Week - 3 |
Active Participation of Audience |
|
Week - 4 |
Digital Media and Interaction |
|
Week - 5 |
Participative Web: User Generated Content -1 |
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Week - 6 |
Participative Web: User Generated Content -2 |
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Week - 7 |
New Advertising Forms in the Digital Age |
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Week - 8 |
Display Ads (Static images, banner, pop-ups) - Application |
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Week - 9 |
Advertising through Email |
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Week - 10 |
Advertising on Search Engines - Application |
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Week - 11 |
Advertising on Social Networks |
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Week - 12 |
Native Advertising |
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Week - 13 |
Future of Advertising - 1 |
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Week - 14 |
Future of Advertising - 2 |
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