|
Week - 1
|
Introduction to the Course - Persuasive communication campaigns. The functions of professionalization process |
|
Week - 2
|
Social and political marketing |
|
Week - 3
|
Election communication campaigns |
|
Week - 4
|
Political campaign planning |
|
Week - 5
|
Strategy Development |
|
Week - 6
|
Strategy Development |
|
Week - 7
|
Political campaign communication |
|
Week - 8
|
Integrated Political campaign communication-Personal communication |
|
Week - 9
|
Political advertising |
|
Week - 10
|
Public relations |
|
Week - 11
|
Communication types in social communication campaigns |
|
Week - 12
|
Samples and applications of social communication campaigns |
|
Week - 13
|
case studies |
|
Week - 14
|
case studies |
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