|
Week - 1 |
What is a Brand? |
|
Week - 2 |
Meanings of the Brand |
|
Week - 3 |
What Benefits Does the Brand Provide? |
|
Week - 4 |
Brand related concepts |
|
Week - 5 |
Brand Associations |
|
Week - 6 |
Brand Promise |
|
Week - 7 |
Brand Experience |
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Week - 8 |
Brand Love - Lovemarks |
|
Week - 9 |
Brand Positioning |
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Week - 10 |
Brand Positioning Strategies |
|
Week - 11 |
Features that a brand name should have |
|
Week - 12 |
Brand Equity |
|
Week - 13 |
Luxury Brand |
|
Week - 14 |
Marketing Luxury Brands |
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