|
Week - 1
|
Introduction |
|
Week - 2
|
Classic marcom elements |
|
Week - 3
|
Organizational values |
|
Week - 4
|
corporate persona |
|
Week - 5
|
corporate identity |
|
Week - 6
|
corporate culture |
|
Week - 7
|
corporate logos and and colors |
|
Week - 8
|
From PR to corporate communications |
|
Week - 9
|
corporate advertising |
|
Week - 10
|
target group and stakeholders |
|
Week - 11
|
digital techs |
|
Week - 12
|
social media advertising |
|
Week - 13
|
blok zincirler |
|
Week - 14
|
wrap up and closing |