Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction
Week - 2	Classic marcom elements
Week - 3	Organizational values
Week - 4	corporate persona
Week - 5	corporate identity
Week - 6	corporate culture
Week - 7	corporate logos and and colors
Week - 8	From PR to corporate communications
Week - 9	corporate advertising
Week - 10	target group and stakeholders
Week - 11	digital techs
Week - 12	social media advertising
Week - 13	blok zincirler
Week - 14	wrap up and closing