|
Week - 1
|
Objectives of sports marketing course and basic sources related to the course |
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Week - 2
|
Sports Industry and Sports Marketing |
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Week - 3
|
Sports Marketing Management |
|
Week - 4
|
Information System in Sports Marketing and Marketing Research |
|
Week - 5
|
Consumer Behavior |
|
Week - 6
|
Segmentation and Positioning |
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Week - 7
|
Sports Marketing Mix and Characteristics of marketing mix |
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Week - 8
|
Sports Product |
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Week - 9
|
Sports Product |
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Week - 10
|
Pricing Decisions |
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Week - 11
|
Distribution |
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Week - 12
|
Promotion: Advertising, Public Relations |
|
Week - 13
|
Promotion: Personal Selling, Sale Promotion |
|
Week - 14
|
Sports Sponsorship |
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