Akademik Dersler - İçerik

Explain the concepts and importance of communication process.
Define the components of communication process.
Explain the characteristics for effective communication in tourism.
Explain the characteristics for persuasive communication in tourism.
Categorize the types of communication related to organization, marketing and customers in tourism.
Define organizational communication.
Explain marketing communication concept and tools.
Compare the similarities and differences of these concept by giving samples of customer relationship management types.
Evaluate communication induced problems and solutions.
Schedule the plan of crisis communication.
Explain the concept of conflict.
Propose the tactics of coping with conflict.
Explain and employ mobile communication technologies and its effects.
Define the concept of mobile and digital communication.
List mobile and digital communication areas in tourism.
Explain creative and powerful characteristics of mobile communication in tourism.