Akademik Dersler - İçerik

Will be able to have information about the factors affecting the purchasing behavior of consumers in tourism.
Explain cultural factors.
Explain social factors.
Explain personal factors.
Explain psychological factors.
Will be able to manage the consumer purchasing process in tourism.
Explain the stage of emergence of need in tourism.
Explains the information seeking phase of the person who is motivated to travel and take a vacation.
Explains the stage where the person who is motivated to travel and vacation will choose the most suitable option by making comparisons among the alternatives.
Describes the stage at which the person motivated to travel and take a vacation comes to a final decision.
Explains the stage based on the comparison of the consumer's expectations from the product before the purchase and what happens after the purchase.
Will be able to define the tourist typologies in general.
Knows Cohen's typology.
Knows Plog's typology.
Knows Smith's typology.
Will be able to apply the principles of environmentally sensitive and responsible consumption while managing the consumer purchasing process in tourism.
Protects the environment by observing environmentally friendly principles in the product preparation process.
Contributes to sustainable tourism by being sensitive to the environment.
Will have knowledge about motivation theories commonly used in tourism.
Explain Maslow's Hierarchy of Needs.