| Catalog Content |
Definition of Consumer Behavior in Tourism; Consumer behavior; Factors Affecting Consumers' Purchasing Behavior; Cultural Factors: Culture, Subculture, Social class; Personal Factors: Age, Occupation, Economic characteristics, Gender and marital status, Lifestyle, Personality; Social Factors: Reference groups, Family, Roles and statuses; Psychological Factors: Motivation, Perception, Learning, Attitudes and beliefs; Tourist Typologies; Consumer Purchasing Process in Tourism: Emergence of need, Determination of options, Evaluation of options, Purchase decision, Behaviors after purchase; Environmentally friendly and responsible consumption. |
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