Akademik Dersler - İçerik

make preparations for client brief.
determine the questions for the optimum benefit from client brief.
direct the brief process by questions.
organize the campaign groups meeting and division of labor.
determine the communication problem or opportunity at the client brief.
signify the communication problem or opportunity which is determined by public relations strategies.
describe brand’s, corporate’s or association’s communication objectives.
distinguish the objectives which can be achieved by public relations activities.
describe the differences between communication problems and communication objectives.
analyze brand’s, corporate’s or association’s previous public relations activities.
prepare manager summary.
organize situation analyze components by different title.
write public relations strategies by simple language.
identify the tools of public relations and explain these tools in campaign designing.
explain creative applications in campaign designing.
specify appropriate media planning for public relations strategies in campaign report.
explain the measurement tools of public relations campaign.
go to their advisors regularly.
be loyal to the division of labour in their group and do the work he/she chooses to do in the group.
connect with the other members of the campaign group regularly.
communicate with their advisors regularly.