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LO-1
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Will be able to define the concept of customer relations, enumerate other concepts related to customer relations and explain the connection between them. |
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LO-2
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Will be able to explain the importance of communication with customers and enumerate its dimensions in order to comprehend the management dimension of customer relations. |
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LO-3
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Will be able to explain the place of customer loyalty and quality concepts in customer relations |
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LO-4
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Will be able to explain the mentality of businesses that want to approach customer relations strategically and list the concepts related to strategic thinking. |
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LO-5
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Explain the planning and implementation process of customer relations. |
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LO-6
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Will be able to express the importance of organizational culture, which has a great place in the implementation phase of customer relations. |
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LO-7
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Will be able to give application examples from customer relations |
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LO-8
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Have insight into what can be done to solve problems in troubled times when things don't always go as planned between customers and the business |