| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DOÇ. DR. REMZİ REHA DURUCASU |
| Mode of Delivery |
Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
|
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
No work placement is required. |
| Catalog Content |
Customer Relationship Management: Definition, Scope, Importance; Communication with Customers and Its Dimensions; Customer Loyalty and Quality in Services; Customer Satisfaction and Customer Value; Strategic Approach in Customer Relations Planning and Implementation Process of Customer Relations; Organizational Culture and Customer Relations; Customer Relationship Management Applications; Problems Encountered in Customer Relations and Solutions; Techniques Used in Measuring Customer Relationships |
Anadolu Info Package 
Turkish 
English