|
LO-1
|
Defines content marketing and related concepts. |
|
LO-2
|
Understands the importance of content marketing. |
|
LO-3
|
Compares advertising and content marketing opportunities. |
|
LO-4
|
Creates a content marketing strategy. |
|
LO-5
|
Lists and uses content marketing tools and media. |
|
LO-6
|
Designs content marketing applications. |