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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Content Marketing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
RHİ318 - Content Marketing VI. SEMESTER 2 +2 5.0
Language of Instruction İngilizce
Course Type Area Elective Courses
Course Instructor(s) DOÇ. DR. SERDAR YILDIZ
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional program component for this course.
Recommended Resources -
Work Placement -
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to content marketing
Week - 2 History of content marketing
Week - 3 Content marketing strategy
Week - 4 Content marketing and advertising
Week - 5 Content marketing tools and media
Week - 6 Creating branded content
Week - 7 Leveraging user generated content
Week - 8 Influencer marketing
Week - 9 Social media and content marketing
Week - 10 Search engines and content marketing
Week - 11 Using video for content marketing
Week - 12 Using games for content marketing
Week - 13 Using stories for content marketing
Week - 14 Evaluating the content marketing efforts

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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