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LO-1
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To be able to explain the concept and objectives of marketing communication |
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LO-2
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Be able to interpret new trends in marketing communication |
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LO-3
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To be able to evaluate the elements of marketing communication |
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LO-4
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To be able to define marketing communication planning process |
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LO-5
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Be able to evaluate the communication dimensions of other marketing mix elements |
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LO-6
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To be able to define the concept of integrated marketing communication |
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LO-7
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To be able to explain social responsibility and ethical dimensions of marketing communication |