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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Non-Thesis MBA
  4. Non-Thesis MBA in Marketing Management (Distance Education)
  5. Course Structure Diagram with Credits
  6. Marketing Communication Management
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZY509 - Marketing Communication Management I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. MİNE OYMAN
Mode of Delivery The mode of delivery of this course is distance education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequiste or co-requiste of this course
Courses Recomended N/A
Recommended Resources Yavuz Odabaşı ve Mine Oyman (2012) Pazarlama İletişimi Yönetimi, İstanbul: MediaCat PublicationsRobert B. Cialdini (2012). İknanın Psikolojisi, İstanbul:MediaCat PublicationsUğur Batı (2012). Marketink ya da Farketink, İstanbul: MediaCat PublicationsKaan Varnalı (2012) Dijital Tutulma, İstanbul: MediaCat PublicationsTaşlar Yerinden Oynarken Dijital Pazarlamanın Kuralları, (Ed. Fatoş Karahasan) İstanbul: Doğan Publications
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Marketing Communication Concept and Scope.
Week - 2 Developments and Trends in Marketing Communication I
Week - 3 Developments and Trends in Marketing Communication II
Week - 4 Social Networks and Brand Communities
Week - 5 Integrated Marketing Communications
Week - 6 Advertising Strategies
Week - 7 Sales Promotion
Week - 8 Public Relations and Publicity
Week - 9 Direct Marketing and Direct Selling
Week - 10 Word of mouth Communication and Marketing
Week - 11 Corporate Social Initiatives
Week - 12 Mobile and Guerilla Marketing Practices
Week - 13 Marketing Communication Planning Process
Week - 14 Social Responsibility and Ethical Dimensions of Marketing Communication

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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