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LO-1
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Describe the development and fundamental definitions of social media |
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LO-2
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Explain the way of communication in social media |
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LO-3
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Evaluate how digital technologies and new economy affect consumer |
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LO-4
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Explain digital technologies and social media marketing strategies |
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LO-5
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Explain different social media platforms and their uses |
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LO-6
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Describe use of social media in public relations |
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LO-7
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Explain social media metrics, analysis and reporting process |