Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZY502 - Digital Marketing ve Social Media Management	II. SEMESTER	3 +0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. FATMA ZEYNEP ÖZATA
Mode of Delivery	Distance education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no Prerequisites and co-requisites for this course.
Courses Recomended
Recommended Resources	Social Media (Open Education Faculty Press)
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Development of social media
Week - 2		Building blocks of social media
Week - 3		Social Media and Marketing
Week - 4		Social Media Marketing
Week - 5		Digitalization and New Consumer
Week - 6		Network and Strength of Social Influence
Week - 7		Social Media Platforms: Social Networking Platforms
Week - 8		Social Media Platforms: Publishing Platforms
Week - 9		Social Media Platforms: Entertaintment Platforms
Week - 10		Social Media Campaign Management
Week - 11		Social media metrics and analysis process
Week - 12		New Media in Advertising
Week - 13		Social Media and Public Relations
Week - 14		Success stories

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)