|
LO-1
|
Able to explain globalization and global marketing concepts |
|
LO-2
|
Able to have a general information about world trade |
|
LO-3
|
To explain culture concept, its features and dimensions of culture |
|
LO-4
|
Able to explain reasons that lead companies to globalization |
|
LO-5
|
Able to explain marketing mix usage in global marketing |