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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Non-Thesis MBA
  4. Non-Thesis MBA in Marketing Management (Distance Education)
  5. Course Structure Diagram with Credits
  6. International Marketing Strategies
  7. Description
  • Description
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Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZY508 - International Marketing Strategies II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DOÇ. DR. NUR ÖZER CANARSLAN
Mode of Delivery Online
Place of Delivery
Used Educational Platforms
Prerequisites Not available
Courses Recomended Marketing Management
Recommended Resources Warren J. Keegan ve Mark C. Green, Küresel Pazarlama (Çev. Ed: Rezan Tatlıdil), Ankara: Nobel, 2015.
Work Placement Not available
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Global Marketing: Basic Concepts and Content
Week - 2 Global Marketing Environment: Economic Environment
Week - 3 Global Marketing: Trade Environment
Week - 4 Global Marketing:Social and Cultural Environments
Week - 5 Global Marketing:The Political, Legal, and Regulatory Environments
Week - 6 Global Information Systems and Market Research
Week - 7 Segmentation, Targeting, and Positioning
Week - 8 Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
Week - 9 Brand and Product Decisions in Global Marketing
Week - 10 Pricing Decisions in Global Marketing
Week - 11 Global Marketing Channels and Physical Distribution
Week - 12 Global Marketing Communications Decisions: Advertising and Public Relations
Week - 13 Global Marketing Communications Decisions : Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
Week - 14 Branding of Turkish Firms in International Markets

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
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