Anadolu Info Package Anadolu Info Package
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Profile of the Programme Specific Admission Requirements Qualification Requirements and Regulations Recognition of Prior Learning Educational Staff Programme Director & ECTS Coord. Field Qualifications Key Learning Outcomes Course Structure Diagram with Credits Matrix of Program Outcomes&Field Qualifications Matrix of Course& Program Qualifications Examination Regulations, Assessment and Grading Graduation Requirements Access to Further Studies Occupational Profiles of Graduates
  • Graduate School
  • Department of Business Administration
  • Master of Business Administration (MBA) Degree
  • Program in Marketing
  • Course Structure Diagram with Credits
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  • Course's Contribution to Prog.
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0 : Does not support   1 : Low-level support   2 : Mid-level support   3 : Top level support
No Program Outcomes level of Contribution
0 1 2 3
1 develop and deeepen their marketing knowledge, constructing upon their knowledge that they had gained in their four years of undergraduate studies in the same or in a different field. X
2 conceive the interdisciplinary interaction of the marketing with the fields such as sociology, psychology , quantitative methods. X
3 communicate the marketing knowledge to the peers and team members. X
4 Evaluate the marketing knowledge by a systematic and analitic approach. X
5 Use the marketing knowledge in decisions and implementations in a company X
6 Define marketing problems and suggest solutions. X
7 Work independently in fields that require marketing and sales expertise. X
8 take responsibility in project based marketing studies as an executer or participant. X
9 define the mission, the objectives, and the vision of marketing in profit and non-profit companies they are working for. X
10 evaluate marketing practices and marketing theories with a critical approach. X
11 communicate their knowlege, thoughts and reccomendations about marketing in writing and orally. X
12 Use a foreign language to follow the developments in marketing. X
13 use advanced informatics and communication technology skills with software knowledge required for data entering and data analysis for marketing research. X
14 take into consideration the ethical values of the marketing and sales field and have the consciousness about sustainability of marketing. X
15 Contribute to the marketing tasks in profit and non profit companies. X

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