| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. CELAL HAKAN KAĞNICIOĞLU |
| Mode of Delivery |
Distance education |
| Prerequisites |
There is no prerequisities or co-requisities of this course |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Design management : managing design strategy, process and implementation, Kathryn Best, Lousanne, Switzerland : AVA Pub., 2006. |
| Assessment methods and criteria |
1 Midterm, 1 Homework, ! Final |
| Work Placement |
N/A |
| Catalog Content |
New Product Development: Basic concepts, Process of new product development; Product Design: Concept of design, Types of design, Importance of design in business, Design process; Design Management: Business communication in design management, Design team and operations, Phases of design process; Relations of Design With Marketing: Design and marketing mix, Role of marketing in design, Design and corporate identity; Relations of Design With Strategy: Concept of strategy, Process of strategy construction, Role of design in strategy; Relationship of Design With Other Functions of Business. |
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