Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Digital Content Marketing Methods	RHİ536	II. SEMESTER	3+0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	DOÇ. DR. EMRAH GÜLMEZ
Mode of Delivery	This course will only face-to-face training
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	Students taking this course do not need to have taken any courses before.
Recommended Reading List	John Hegarty- Yaratıcılık: Kuralları BoşverinJohn Hegarty- Reklam: Zekayı Sihre Dönüştürmek
Assessment methods and criteria	1 midterm paper, 1 final paper
Work Placement	There is no internship or any other practice that students need to do regarding the course.
Catalog Content	Content: Concept, Importance; Content Marketing: Concept, Historical Development, Importance for Brands; Digital Content Marketing Tools: Social Networks, Websites and Blogs, Video Platforms, Podcasts, Influencer Marketing, Transmedia Marketing; Social Networks: Concept, Social Media, Importance, Social Media Platforms, Researches in Social Networks, Measurement and Analysis in Social Networks; Websites and Blogs: Concept, Importance, Search Engine Marketing (SEM), Web Analytics Tools; Video Platforms: Concept, Importance, Researches, Measurement and Analysis; Podcast: Concept, Importance; Influencer Marketing: Concept, Importance, Research and Analysis.