| Language of Instruction |
İngilizce |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. SEVGİ AYŞE ÖZTÜRK |
| Mode of Delivery |
The mode of delivery of this course is face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Students will be informed by the instructor of the course, about the articles and magazine/newspaper/web resources that must be read in the relevant weeks |
| Assessment methods and criteria |
The students are assesed by one multiple choice type midterm exam, multiple choice type final exam and a team project and an assignment |
| Work Placement |
N/A |
| Catalog Content |
Definition and Scope of Marketing, Evolution of Marketing from Transactional to Relationship Marketing Approach; Strategic Planning and Marketing, Marketing Mix Concept; Marketing Environment: Micro environmental factors, Macro environmental factors; Marketing Research and Marketing Informations Systems; Consumer Markets and Consumer Behavior; Market Segmentation and Target Market Selection; Differentiation and Positioning. |
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