| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. ATILIM ONAY |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
|
| Recommended Reading List |
|
| Assessment methods and criteria |
Classical exam |
| Work Placement |
Not Applicable |
| Catalog Content |
Advertising analysis and the basic concepts; The concept of ideology and advertising and ideology relationship; Introduction to advertising analysis semiotic analysis; Marxist analysis feminist analysis. Sociological analysis psychoanalytic analysis; The relations between advertising and culture, and the consumption society; Meaning and ideology in advertising; Gender and advertising; "Class" concept in advertising; Globalization, consumption and advertising; Advertising and consumption identities; Samples of advertisements. |
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