| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. MESUDE CANAN ÖZTÜRK |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
Midterm exam 30 % Homework 30 % Final exam 40 % |
| Work Placement |
Not Applicable |
| Catalog Content |
Growing of World Trade; Importance of International Trade; Development of International Communication and Advertising; Development of International Advertising Agencies; International Marketing and Advertising Strategies; International Marketing Communication and Advertising Environments; Importance of Social and Cultural Values in International Advertising; Problems of International Advertising Studies; Researches of International Advertising; Connections of International PR and International Communication; Factors of Influences of International PR; Tendency in International Public Relations; Public Relations in the World; Analysis of International PR. |
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