| Catalog Content |
Technological Change and Network Economy; Development of Digital Technologies and Their Impacts, Dynamics of New Network Economy, Paradox of Technology: Are digital technologies a threat or an opportunity for companies?, Digital consumers; New Customer Segments, Virtual Consumer Behavior, Relationship of Different Consumer Segments (children, youth, seniors, women, etc.) with Technology; Marketing Research in the Digital World; Secondary Data Sources, New Methods of Data Collection: E-focus groups, Chat rooms, Online surveys, Virtual ethnography, Direct customer feedback sites; Product Development and Innovation Management in the Network Economy. |
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