Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Sustainability and Marketing	PZL555	I. SEMESTER	3+0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. BAYRAM ZAFER ERDOĞAN
Mode of Delivery	On Campus Education
Prerequisites	None
Courses Recomended	None
Recommended Reading List
Assessment methods and criteria	1 Mid-term Exam, 1 Final Exam and 1 Term Project
Work Placement	None
Catalog Content	Overview of Sustainable Development Goals (SDG); Environmental Issues-I (SDG 13, 14 and 15); Environmental Issues-II (SDG 6, 7 and 11); Social Problems-I (SDG 1, 2 and 3); Social Problems-II (SDG 4, 5); Political Issues (SDG 10, 16 and 17); Economic Issues-I (SDG 8 and 9); Economic Issues-II (SDG 12 and 17); The Role of Marketing in achieving the SDG; Sustainable Consumer Behavior; Shared Values and Goals of Sustainability and Marketing; Sustainability and Marketing Strategies; Sustainability and Marketing Tactics; Sustainability and Marketing Operations.