| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
DR. ÖĞR. ÜYESİ RIDVAN KOCAMAN |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
-Yükselen, Cemal (2006). Pazarlama araştırmaları 3. bs. Ankara : Detay Yayıncılık, 2006. - McDaniel, Carl (2008). Marketing research essentials / Carl McDaniel, Roger Gates. Basım: 6th ed. -The Essentials of marketing research / Lawrence S. Silver ... [et al.]. Basım: 3rd ed. New York : Routledge, 2013. |
| Assessment methods and criteria |
Midterm exam (20%) Exercise project (30%)Final exam (50%) ) |
| Work Placement |
N/A |
| Catalog Content |
|
Anadolu Info Package 
Turkish 
English