| Catalog Content |
Basic Concepts: Corporate communication, Public relations, Internal communication, Target audience, Stakeholder, Identity, Image, Reputation; Target audience in internal communication: Employees, Managers, Stockholders, Employees’ families, Other stakeholders; Corporate culture: Values, Norms, Symbols, Stories, Corporate behavior, Functions of corporate culture, Corporate culture management; Internal communication tools and media: Corporate publications, Events, Celebrations, Ceremonies, Interviews, Meetings, Correspondence, Digital communication tools. |
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