Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Marketing Management	PZL317	III. SEMESTER	2+0	3.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ RIDVAN KOCAMAN
Mode of Delivery	The mode of delivery of this course is Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List
Assessment methods and criteria	One mid-term and final exams
Work Placement	Not applicable
Catalog Content	Product Concept, Product and Service Decisions; Branding Strategy; New Product Development Strategy, New Product Development Process and Management; Product Life Curve Strategies, Price Concept, Basic Pricing Decisions, New Product Pricing Strategies, Product Mix Pricing Strategies, Price Adjustment Strategies, Price Changes; Marketing Channels, Supply Chain and Value Chain, Promotion Mix; Communication Process, Advertising and Public Relations; Personal Selling and Sales Promotion; Direct Marketing and Online Marketing.