| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
DOÇ. DR. EMRAH GÜLMEZ, DR. ÖĞR. ÜYESİ ÖMER KUTLU |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
It is suggested for students to take Advertising Creativity I course. |
| Recommended Reading List |
Yaratıcılık Fırtınası, Kyna Leski, Mediacat Yaratıcılık, Elif Karabulut Temel, Akademisyen KitabeviKıça Şaplak Attıran Fikirler Nasıl Üretilir?, Chris Barez-Brown, Reklamcılık VakfıYaratıcılık Kuralları Boşverin, John Hegarty, Mediacatİyi Yaşamak İçin Yaratıcı Düşünmek, Joey Reiman, Reklamcılık Vakfı |
| Assessment methods and criteria |
1 midterm exam 1 assignment 1 final exam |
| Work Placement |
Not Applicable |
| Catalog Content |
Brand: Definition, History, Elements; Marketing Plan: Situation Analysis, Market Analysis, Consumer Analysis; Market Analysis: Market Structure, Measuring the Market; Segmentation: Definiton, Importance, Examples; Positioning: Definition, History, Examples; Brand Identity: Aaker Model, Brand Prism Model; Brand Personality: Definition, Elements, Big5 Brand Identity Scale; Destination Branding: Definition, Examples; Purpose-Driven Marketing: Definition, Examples, Importance. |
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